| A butter way to brand |
When Arla Foods UK, the company behind Anchor, Lurpak and Cravendale milk, set out to raise its profile, it called in outside help. Julie Griffiths hears from both sides of an unusual partnership
Date: 26 June 2008
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| Growth under pressure |
As online becomes the dominant medium for recruitment advertising, HR professionals are under pressure to respond to the downturn and get to grips with employer branding. Ri5 reports
Date: 26 June 2008
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| Tapping into hire powers |
A good client relationship is essential to a successful recruitment advertising campaign. Laura Chubb asks the experts for their three top tips for HR departments
Date: 26 June 2008
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| The CIPD Recruitment Marketing Awards in partnership with the Guardian |
While it’s clear from the diversity of this year’s entries that Web 2.0 has spurred agencies to new creative heights, the overall winner is a classic of the old school, writes Pauline Crofts
Date: 26 June 2008
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| The next top model |
Recruitment marketing agencies are moving away from commission-based payments to a model based on project fees and retainers. Andy Allen examines what it means for clients and how they can get the most value from new strategies
Date: 26 June 2008
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| Show me the money |
Need a new employee? It’ll cost you £4,000-plus. Need a new senior manager? That’s a five-figure bill, probably. As recruitment costs rocket, employers are looking to calculate the return on their investment, reports Vivienne Riddoch
Date: 17 June 2008
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| Bravo two zero? |
To reach today’s tech-savvy candidates, recruiters are turning to Web 2.0 – second-generation web content such as blogs and viral emails. But how well do they work?
Date: 28 June 2007
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| Fast forward |
Does a bumpy road or a smooth motorway lie ahead for the recruitment marketing industry? Ri5 analyses the trends that are driving it
Date: 28 June 2007
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| I’m with the brand |
All the evidence shows that employers who ‘live’ their brand are better at retaining staff – and, in today’s talent-starved climate, that’s a vital skill
Date: 28 June 2007
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| Recruitment marketing roundtable |
How to best use the internet; attract the best talent and what is the meaning of ‘employer branding’? These were some of the topics thrashed out at a recent roundtable discussion on recruitment marketing, attended by employers and consultants and hosted by PM
Date: 28 June 2007
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| The CIPD Recruitment Marketing Awards 2007 |
Employers must market themselves in increasingly clever ways to reach the talent they need – as the standard of entries in this year's competition shows. Pauline Crofts reviews the winners and finalists
Date: 28 June 2007
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| Troubleshooter |
Image problems led this organisation to hand over all of its management recruitment to agencies in an effort to create some distance from its failing brand and thereby attract candidates who would otherwise be deterred. But could this arm’s-length approach be doing more harm than good?
Date: 28 June 2007
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| What’s the big idea? |
Imaginative recruitment adverts are a powerful weapon in the war for talent. Ri5 spoke to some top industry creatives and asked them to reveal some of the secrets of producing inspiring ads
Date: 28 June 2007
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| Boxing clever |
With age legislation only months away, it’s vital that recruiters move away from a tick-box approach to one that encourages real change
Date: 29 June 2006
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| Cut to the bone |
The urgent need to reduce costs in the NHS is putting the squeeze on its recruitment providers. Will the new procurement framework benefit anyone in the long term?
Date: 29 June 2006
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| Fit for purpose |
This year’s PM survey reveals a stable picture, with many agencies increasing their service offerings. Joanna Marsh explains what this means for your selection process
Date: 29 June 2006
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| Hard pressed |
Online advertising continues its onward march – but while the demise of print media has been widely predicted, it seems the smartest operators are using a combination of both
Date: 29 June 2006
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| How does your jargon grow? |
With new advances in technology come new terms and phrases to get to grips with. Here’s our guide to the words on the street
Date: 29 June 2006
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| The CIPD Recruitment Marketing Awards 2006 in partnership with the Guardian |
This year’s awards have highlighted some of the truly outstanding work being produced in the industry. Pauline Crofts rounds up the winners and finalists
Date: 29 June 2006
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| Whatever the weather |
It’s an ever-changeable outlook for recruitment marketing – which is why it’s even more important for agencies to rise to the challenges facing the industry
Date: 29 June 2006
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