People Management - Age discrimination: Casestudies
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Case studies

Read selected case studies on age and age discrimination from the People Management archive (back to 1986).

Articles from before 1995 appeared in Personnel Management.


 
Bank removes technology barrier to lure older staff
Coffee mornings used to attract call centre workers
Date: 08 December 2005

David Lloyd attracts more older workers
Increases mean club users are more accurately reflected in the workforce
Date: 10 November 2005

Norwich Union gets feedback from older staff
Workers asked why they joined the firm, if their experience has matched their expectations, and how they find working with younger employees
Date: 27 October 2005

Older staff train faster at BMW
Mature apprentice programme takes two and a half years, 60 per cent of the time taken on its advanced modern apprentice scheme for young people
Date: 27 October 2005

Pilots and cabin crew press for higher retirement age
Tribunal backs British Airways 'retire at 55' rule
Date: 19 May 2005

Sainsbury’s to hire more older workers
New policy would increase the proportion of staff over-50
Date: 19 May 2005

Older workers raise Dixons’ retention rate
Actively recruiting older staff is the key to keeping retention rates high
Date: 29 October 2004

Barclays banks on older staff
Bank planning to raise its maximum recruitment age to 70 this year after successfully extending it to 65-year-olds
Date: 29 May 2003

RBS rethink on age policies
The Royal Bank of Scotland is to rewrite many of its HR policies following a trial of an age-diversity toolkit
Date: 03 April 2003

Museum abolishes retirement age
Employees aged over 70 can now continue working
Date: 07 October 2002

Accenture refutes online ageism claim
Applicants asked to scroll down a list for their year of birth but they finish at 1951
Date: 08 March 2001

Generation XTRA
The Halifax, one of the early converts to the anti-ageism cause, is trawling rich pools of mature talent. Carol Glover follows its campaign to reflect the demographic diversity of the banking customer base within its own workforce
Date: 22 February 2001

BBC denies age discrimination
The corporation is targeting age-specific groups in a bid of new talent
Date: 30 March 2000

Kangol rejects youth rate for national minimum wage
The clothing manufacturer believes that having a youth rate is age discriminatory
Date: 11 November 1999

Itemised bill
Many organisations claim that diversity in their workforce is important, but few are doing as much as BT to achieve it. John Steele offers a detailed account of the company’s initiatives to foster age, disability, race and sex equality
Date: 08 January 1998

B&Q expansion to boost over-50s
Substantial proportion of new recruits will be over 50
Date: 23 February 1995

BBC to place less emphasis on age in its selection forms
Likely to move section covering date of birth to back page
Date: 01 September 1994

Eagle Star targets over-45s for sales posts
Financial services firm hires wants older people to sell to older people
Date: 01 March 1992

Hi-tech agency targets over-50s
'Pace of change in industry so fast that there has to be continuous training'
Date: 01 October 1991

Investment in older workers pays dividends for supermarket chain
'Life begins at 55' recruitment campaign boosts number of over-55s employed in the company
Date: 01 December 1989

DIY for over-50s
B&Q recruitment drive focuses on older workers
Date: 01 July 1989

What’s in store for part-timers?
One of the largest-ever recruitment drives for part-time sales staff is currently being carried out by furniture and carpet retailers Lowndes Queensway. In a major campaign, the company is planning to recruit 1,700 part-timers to its stores nationwide
Date: 01 July 1989

Asda campaign
Store launches recruitment drive targeted at workers within 50-70 age range
Date: 01 December 1988